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With LinkedIn, you can do anything in terms of digital marketing, from building relationships and forming partnerships to lead generation and raising brand recognition for your AV company. It is basically an all-in-one job search engine. For most companies who offer professional services, such as audio visual conferencing systems, LinkedIn is the network of their dreams as it is one of the most effective methods to market any product or service.

For starters, LinkedIn, in contrast to other major social media platforms like Facebook, Twitter, and Instagram, is geared towards business networking. It even contains more information on you than any other media outlet online. To give you the complete picture, on LinkedIn, your education, achievements, work experience, and any job-related information like seminars are extremely detailed and visible to everyone, unlike on Twitter or Instagram, where just a small percentage of your followers know this information.

Whatever information you post on LinkedIn will have an impact on the overall brand image of your AV conferencing company. With such reasons to consider, LinkedIn has often been referred to by marketers as the unusual duck in the online world. That’s why it’s strange to advertise on LinkedIn.

As a result, promoting your AV systems on LinkedIn needs to be tailored. A well-rounded marketing approach still includes posting regular updates and interacting with your network in the comments, but you should also try out some new tactics. And no, this isn’t simply a place for possible clients to place their wants; it’s open to literally everything except being salesy and pushy. The good news is that a few modifications and a personalized LinkedIn approach will help you reap the benefits of increased traffic and revenue.

In social media marketing , blogs are referred to as social media’s underappreciated heroes. To put it another way, one of the most cliched and frequently repeated suggestions for marketing your AV company is producing great updates and blogs, but it does work well. Writing a blog article that captivates your readers, solves a common problem in AV systems, and teaches something new in AV integration is a crucial part of content marketing, no matter how many times it’s said to be dead.

Think about it. Is there anything more effective than creating LinkedIn articles on issues that your desired audience cares about in order to establish oneself as an expert in the AV industry? This is why an engaging blog or piece of news is the greatest form of content. For instance, you can write a post about the latest audio-visual, IT, and communication needs that your AV company can provide. However, you have to make sure that it’s not blatantly self-promotional and encourages a little dialogue with your followers.

There are two basic ways to create a post on LinkedIn. Your ideal LinkedIn connection may be struggling with a topic or problem that you can answer or solve by syndicating a post from your current blog and re-posting it on LinkedIn. Either of the two, a NY social media agency urges you to focus on getting people to interact with your update as you write it. Ask a question, start a discussion, or share an intriguing fact. This is because, on LinkedIn, updates that have received a lot of likes or greater engagement are more likely to remain displayed on search engines than on other social media networks, such as Facebook and Twitter.

About fishbat: fishbat is a full-service online marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs—all custom calibrated for both B2B and B2C businesses.