Activity

With Facebook having over 1 billion users per month and a global user base of over one-seventh of the world’s population, the platform truly has a lot of potential for marketing. To put it simply, if your target audience doesn’t have any presence on Facebook, they probably don’t exist at all. Moreover, for audio visual conferencing companies, Facebook is such a good fit because, aside from being the most popular social media network, it also offers a wide variety of ways to engage with customers.

The platform’s capabilities are impressive, to say the least, as more and more features to communicate with possible clients are being included into Facebook. Recently, they revamped their company profiles to include more information and even allow customers to buy straight from the platform. Even if you don’t feel comfortable marketing through live videos, Facebook is still suitable as it is designed to thrive with whatever type of content material you share and publish, from short video ads to basic text updates.

Facebook can basically do everything you need. However, you must be cautious while formulating your marketing strategy utilizing the platform. Although Facebook has enumerable features, be reminded that not everything will be beneficial to your AV integrator business. Focus your content strategy on attaining the objectives that will provide the most obvious commercial advantages. In this digital age, it is no longer an issue of whether or not you should utilize Facebook, but rather a matter of how you will do it.

Creating a Business Page should be the first step in your Facebook marketing strategy. This is where you’ll provide a brief summary of your AV conferencing business, what you do and what you offer. Also, this is where you’ll start posting and sharing updates about your company. This could be a new AV system integration project you’ve developed for huddle spaces and meeting rooms. To get people to follow your business page, a social media marketing agency recommends adding Facebook buttons on your website, emails, and other marketing materials when the business page is set up. Moreover, the following optimizations for your business facebook page is needed to build more credibility and authority:

Add photos. Adding a profile photo and cover is the first step in establishing your Facebook page’s identity. This will be the main image for your AV conferencing company page. Consider your profile photo to be your initial impression, so select something that is instantly recognizable. Remember that it will show up in search results and next to any of your posts that appear in a user’s feed.

Add AV company description. After you’ve added the needed photos, you’ll need to provide some context for your audience to understand what it is that your AV company does. To do this, click “Add a Short Description” beneath “Welcome to Your New Page.” Keep in mind that this description will be shown on both your page and in search results, so it is important to be detailed without going on for too long. Be bold, though, and let your brand’s character shine through!

These days, content from friends and family now takes precedence over postings from companies on Facebook. So it’s more difficult to acquire effective free and organic Facebook promotions now. One option, according to a social media agency , is to set up a Facebook group where you may invite individuals who share your interests to gather and post discussions. In such a group, everyone may view any postings that are made by members.

Additionally, there is a growing number of companies that are using sponsored Facebook advertisements to expand their current customer base beyond their current network. Here, your target audience can be narrowed down by using Facebook’s tools. You can even generate audiences of individuals who are comparable to your existing network; this is an outstanding approach to broaden your reach and tap into an audience you’ve never contacted before.

About fishbat: fishbat is a full-service online marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs—all custom calibrated for both B2B and B2C businesses.