Mike Ibsen

In the last several years, the role of social media in marketing all types of businesses, including the AV technology business, has increased. What began as a way to just connect with family and friends has developed into a way for businesses to connect with their customers. Nowadays, a video conferencing company must be active on social media in…[Read more]

With LinkedIn, you can do anything in terms of digital marketing, from building relationships and forming partnerships to lead generation and raising brand recognition for your AV company. It is basically an all-in-one job search engine. For most companies who offer professional services, such as audio visual conferencing systems, LinkedIn is the…[Read more]

With Facebook having over 1 billion users per month and a global user base of over one-seventh of the world’s population, the platform truly has a lot of potential for marketing. To put it simply, if your target audience doesn’t have any presence on Facebook, they probably don’t exist at all. Moreover, for audio visual conferencing companies, F…[Read more]

Search engine optimization (SEO) is the marketing strategy of enhancing a website’s visibility in search engines using unpaid, or organic, means. Note that unpaid search results or organic ranking are not the same as pay-per-click advertising, which is geared toward generating revenue and visibility through paid clicks.

Google’s organic…[Read more]

In response to the growing demand for audiovisual technology and systems, AV conferencing companies have begun to transition their operations online. This is also because advertising on the internet is very efficient and accessible to a large audience. However, in order to succeed online, your AV conferencing company needs a website. Remember that…[Read more]